The brand now produces clothing, accessories, fragrances, furniture, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center.Ralph Lauren Polo Shirts is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007.
The company’s first products were wide ties, Mens POLO Shirts, but it soon designed and manufactured an entire line of menswear before entering the more lucrative women’s fashion market as a designer and licenser. By the 1980s, the Polo/Ralph Lauren name helped sell a wide array of products, including fragrances and accessories for men and women, clothing for young boys and infants, and a variety of housewares, shoes, furs, jewelry, leather goods, hats, and eyewear.
It seems the Polo logo on the front of the shirt is larger than the US Open logo on the sleeve. In this space we frequently give Ralph Lauren POLO the benefit of the doubt, perhaps more often than is merited; as we are fond of the company’s non-logoed lines, including the Black and Purple Label collections. But this is simply ridiculous, it approaches corporate narcissism.
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